Location: KentuckyHotel type:
Hotel type: Independent
started using Triptease Meta, I can only imagine how much revenue on metasearch we were missing out
helped us significantly decrease the cost of acquisition!
Data recorded 1 April 2019 - 30 July 2019
|To reduce their dependence on OTAs
to bring business to their hotel, and to
drive more direct business through
their own website.
Platform provides tools for hotels to both attract and convert guests -
independently of any OTAs. Triptease tools work all the way from search to the booking
engine - bringing high-value guests to the website and helping them to book direct.
||$787k incremental revenue influenced by
interactions with Triptease’s tools.
|To decrease the number of price disparities guests were finding
Management dashboard shows hotel staff a real-time view of the price disparities
their customers are seeing online.
Monitoring and viewing the details of their
disparities means The Brown Hotel can take immediate action to resolve them.
|17.70%Conversion rate when in parity or
offering a better price direct, and the Price Check widget is visible on the hotel
|To lower the cost of acquiring guests by boosting their metasearch
||Triptease Meta adjusts
every bid to ensure that the right budget is spent on every guest. Looking at
demographic, behavioural, room availability, parity and CRS data means bids are calculated
to maximise traffic quality and ROAS.
||13 ROAS with Triptease
$21.5kRevenue generated with metasearch.